Know Your Audience!
Hear about the awkward interview between Facebook’s Mark Zuckerberg and Business Week’s Sarah Lacy at SXSW weeks ago?
Jeff Jarvis breaks it down in his blog:
“Lacy’s biggest mistake was not knowing her audience. Here she had the founder of one of the most innovative, game-changing, and so-far-successful companies of the age — the age that is being created and celebrated by the audience here. But she could not, in the words of one frustrated audience member, ask anything interesting — not to them. Zuckerberg is a man of few words who doesn’t speak often and so there was a great opportunity to find out what this audience wanted to know.”
Reminding us of some great tips for journalism…starting with: never, ever forget your audience.
I’ll add one more, something my brother (an entrepreneur) says: never let your own taste get in the way of what the market wants.
Here’s more from TimeOut’s interviews of SxSWesters:
And here is the interview:
And here is Lacy’s response, after the fact:
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“Know Your Audience!”
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- Published:
- 03.30.08 / 4am
- Category:
- Journalism, Trainwreck!, Very Smart
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