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The Monitor: Squids, Corpse Whales, Turbo Evolution; Smart Robots
Know Your Audience!
Hear about the awkward interview between Facebook’s Mark Zuckerberg and Business Week’s Sarah Lacy at SXSW weeks ago?
Jeff Jarvis breaks it down in his blog:
“Lacy’s biggest mistake was not knowing her audience. Here she had the founder of one of the most innovative, game-changing, and so-far-successful companies of the age — the age that is being created and celebrated by the audience here. But she could not, in the words of one frustrated audience member, ask anything interesting — not to them. Zuckerberg is a man of few words who doesn’t speak often and so there was a great opportunity to find out what this audience wanted to know.”
Reminding us of some great tips for journalism…starting with: never, ever forget your audience.
I’ll add one more, something my brother (an entrepreneur) says: never let your own taste get in the way of what the market wants.
Here’s more from TimeOut’s interviews of SxSWesters:
And here is the interview:
And here is Lacy’s response, after the fact:
The Monitor (premiere episode!)
Introducing Scientific American’s new video series, “The Monitor.” A weekly rouundup of science news that doesn’t insult your intelligence or put you to sleep.
In this episode: Safety of cloned beef, lost in bark translation, living in yeast years, and Facebook sociology.
Created and produced from start to finish by John Pavlus.
Edited by Smashcut Media.
Executive producer, Christopher Mims.
Co-hosted by ME and my favorite director of all time, the talented John Pavlus.